Encompassing a series of public and private events, and culminating in the JUNO Awards Broadcast, the JUNO Awards honours the achievements of Canadian musical artists. I began working with The JUNO Awards as a junior designer for the 2020 season, and returned for 2021 as a freelance designer.
As the Junior Graphic Designer with The JUNO Awards, I worked on marketing materials for the promotion of the JUNO Awards Broadcast, as well as for the JUNO Week events. I worked within brand guidelines to develop a new and consistent creative approach for the 2020 year. All work was completed with the creative direction of Angela Noonan, Senior Manager of Creative.
We arrived at this final approach in response to the creative developed by CBC for host Alessia Cara’s promotional portraits and commercial spots, which used coloured lighting in pinks and purples. The use of gradients for the other performers allowed for all assets to exist together cohesively.
Here, I continued the textural and light-based approach I took with the previous two events. As this event featured a more technical subject matter, I kept it serious with a monochrome colour scheme while still maintaining an element of playfulness through offset typography.